Unimarks Legal Solution

  A brand of a company is more than just a logo or your companies name. Your brand is what people say about you when you’re not in the room, the perception that clients or customers have of your business and the voice that defines your organization as a whole to recognize the value of potential here; however, requires different branding strategies encapsulating each element. The rules around branding are evolving more rapidly than ever, thanks to a changing consumer environment. The rise of Millennials, social media and thought leadership are pushing brands to think differently and engage with their audiences in new ways. In a world where 64% of customers pursue relationships with brands based on shared values, companies need to identify branding strategies that are designed to make people stop and pay attention. In simple terms, if you want to succeed, then you need to learn how to create a brand that becomes your customer’s best friend. This article is 1 of the 3 splits which wil...

A brand of a company is more than just a logo or your companies name. Your brand is what people say about you when you’re not in the room, the perception that clients or customers have of your business and the voice that defines your organization as a whole to reco gnize the value of potential here; however, requires different branding strategies encapsulating each element. The rules around branding are evolving more rapidly than ever, thanks to a changing consumer environment. The rise of Millennials, social media, and thought leadership are pushing brands to think differently and engage with their audiences in new ways. In a world where 64% of customers pursue relationships with brands based on shared values, companies need to identify branding strategies that are designed to make people stop and pay attention. In simple terms, if you want to succeed, then you need to learn  how to create a brand  that becomes your customer’s best friend. This article is 1 of the 3 splits wh...

A brand of a company is more than just a logo or your companies name. Your brand is what people say about you when you’re not in the room, the perception that clients or customers have of your business and the voice that defines your organization as a whole to recognize the value of potential here; however, requires different branding strategies encapsulating each element. The rules around branding are evolving more rapidly than ever, thanks to a changing consumer environment. The rise of Millennials, social media, and thought leadership are pushing brands to think differently and engage with their audiences in new ways. In a world where 64% of customers pursue relationships with brands based on shared values, companies need to identify branding strategies that are designed to make people stop and pay attention. In simple terms, if you want to succeed, then you need to learn  how to create a brand  that becomes your customer’s best friend. This article is 1 of the 3 splits whi...

YouTube has become a platform of business as its effect on people has increased gradually. Many YouTube channels see good revenue by posting good content and few use the platform to promote their own products, some do it for personal promotions. Anyway, all their ideas are similar and come down to one general motto - to touch more people through videos. YouTube has copyrights as well, original content posted by you will have protection  in the platform and if anyone tries to copy it you could issue a block to that specific channel. But YouTube was working on altering the rules to avoid false scrutiny and fair use of copyrighted videos. So that’s what you are going to see in this article, about the  new copyrights rules  of YouTube that are to be implemented shortly.  YouTube will no longer allow the holders of the copyrights to seize a creator's revenue over a very brief or unintentional music clip that appears in a specific video. This just means that if a five...

Many have this question, ‘ how do I apply for a trademark  in other countries with the trademark of the mother country?’ It’s actually pretty simple now due to the ‘MADRID PROTOCOL’. India joined the Madrid Protocol on the 8th of July 2013. The protocol simplified registration in various countries and makes it easier for one to apply for trademark licensing in other foreign countries. It provides a one, cost-effective procedure to procure a licensing in several foreign nations. As of today, there around 104 members, covering 120 countries under the Madrid protocol. This article will tell you more about the steps you need to take on acquiring a trademark of your company globally.   There are few criteria’s required to trademark your brand in other countries and the first of them is to trademark their product name in their mother country. The mother country is the country where you register your trademark originally. For Indian companies, it is obviously India and you ...

  There is a say in the world of the trademark that ‘the bigger the company, the better the chances’. Normally the magnitude of the company plays a factor in the trademark war. And not many times do the smaller companies prevail in a trademark battle. This mostly the legal power and experience the bigger companies have, which makes them walk over the smaller companies. This is called ‘Trademark Bullying’, and this happens quite a lot to the smaller companies who really don’t understand the concept of laws of  trademark registration . This article will help you understand the common ways trademark bullying happens and how despite being an underdog you can still come out victorious.   Larger companies can afford to obtain legal protections which are needed to ensure their competitors don’t steal their logos. Their  trademarks  will be allegedly protected, and they have a proper system in place to assure that there are not many companies that would possibly in...

Comparison and Competition are normal in this day and ago, but those are also the soul roots for the development of that person/company. Imagine if there was no MUMBAI INDIANS, CHENNAI SUPER KINGS would have no competition. No spice in the fight. Every ROGER FEDERER needs a RAFAEL NADAL to bring out the best in them.  Just like the famous FORMULA-1 racer NIKKI LAUDE once said to his arch-rival JAMES HUNT “A WISE MAN LEARNS MORE FROM HIS ENEMIES, THEN A FOOL FROM HIS FRIENDS”. This article is not about rivalry, this is about how rivals can work together for a common cause. More importantly for the Trademark of one word. We all know the famous clashes of ‘MARVEL AND DC UNIVERSE’. The creative universes have been fighting it out for over 5 decades. They have been competing against each other in comics, series and now both have their own cinematic universes having 8,000(MARVEL) and 10,000(DC) characters respectively. But the interesting fact is that though the two universes have m...

Designing A Product Is Not An Easy Task. It Requires Complete Dedication, Time, Effort, And Certainly Investment. It Is A Misconception That Design Creation Is No Rocket Science, It Certainly Involves A Lot Of Intellectuals, And That’s Why We Accord IP Protection To The Creators Of The Design. Great Fashion Designers Like Manish Malhotra, Ritu Kumar, Masaba Gupta, Sabyasachi Mukherjee, And Many More Have Been Ruling The Fashion Industry For A Very, Very Long And Considerable Time. But, When You Talk Into The Chandi Chowk Market To Buy Wedding Dresses, You Can Find The Exact Copy Of The Wedding Lehenga For A Much Cheaper Rate.  Precisely, Design Piracy Is Imitation Or Copying The Design Without The Authorized Permission From The Original Creator Of The Design. Design Piracy Has Been A Growing Concern, And Endless Cases Have Been Witnessed In The Last Few Years Of Such Piracy. “Design” Means And Includes Features Of Shape, Patterns, Configurations, Ornamentations, Compositions Of Lin...

Amazon has given a new dimension to the concept of buying and selling goods. Amazon, or you might say Amazing Zone, has become a one-stop platform for buying and selling everything and anything under the sun. Be it an Indian Brand or Foreign Brand; Amazon has it for you. You Search it, and Amazon will give you all possible options to buy.  P.s: Not promoting amazon business here but just trying to make a point here. Whenever you want to buy any product online, you browse amazon to find out the price, the design, or the specification. But, do you think everything that you see on the platform is legitimate and the brands registered are authentic? Whether you buy the product from the platform or not is secondary, but we do check the platform for once. Don't you think in this vast ocean of brands and non- brands, you might get confused with what is real and what is fake? From the seller's point, there are chances that your brand can get copied or imitated by a third party without y...